Truck Welt Day – internal training on the marketing strategies
Truck Welt is a brand under which a workshop and a distributor of spare parts for trucks and heavy vehicles work. In order to optimize the performance of the two entities, we developed, together with them, a marketing and communication plan that, among other activities, included the re-branding.
The change of the brand caused some apprehension among employees. Why does a different, never heard name appear in invoices and documents? What is this logo that has started peeking out from envelopes and uniforms?