How the marketing plan has transformed Inoxferdi into Ghima
When we started working on this marketing plan, Inoxferdi was a historical company of Bolzano, specializing in the production of metallic carpentry.
The will to tackle a strategic path of growth had been born from the difficulties faced by the company in achieving economic sustainability. Difficulties arising from a fragile clientele that had led to major losses due to bankruptcy proceedings.
Inoxferdi substantially asked us to increase their revenue without overloading the corporate structure, at that time consisting of 15 employees.