Brand image – an image representing your brand
Brand image is the image encompassing all the values of a brand. No matter whether it’s a photo or a graphic work, it must thrill the one viewing it and communicate at a glance the universe of meanings embodied by this brand.
However, the immediacy is not the only feature making a brand image effective. Also its narrative potential plays an important role in determining its effectiveness. Best brand images in fact offer insights from which to develop a story that can add new, unprecedented dimensions to a brand.