Brand image – an image representing your brand

Brand image is the image encompassing all the values of a brand. No matter whether it’s a photo or a graphic work, it must thrill the one viewing it and communicate at a glance the universe of meanings embodied by this brand.
However, the immediacy is not the only feature making a brand image effective. Also its narrative potential plays an important role in determining its effectiveness. Best brand images in fact offer insights from which to develop a story that can add new, unprecedented dimensions to a brand.

Oehler Fashion – two years of brand image development for three boutiques in Brixen

Oehler Fashion is a brand “clothing” three fashion boutiques in Brixen. We’ve been actively collaborating with them for several years, curating their marketing and presence in the web. In order to create a visual correspondence with their corporate claim – “Sophisticated Fashion Minds” – we have created various brand images, related to the fashion world seasonality.
A brand image, in fact, can be inflected in several shots, or renewed based on new concepts, according to the needs.

Birth of a brand image

The work on which a brand image is based starts during a brainstorming session, when the basic concept of the image is developed. At this stage, we analyze the corporate mission, vision, and claim, included in the marketing plan, to draw the insights useful for the development of the starting idea.

Once we have identified the basic concept of the brand image, we switch to the organizational stage. If the image requires the involvement of models, we organize castings by contacting agencies and evaluating best solutions, taking into account various factors: the expressive capacities of the models, their visibility in the web, value for money.

Besides, we choose most suitable locations for photo shoots and take care of finding all necessary prop.

Once all has been defined, we carry out the photo shoot. The following stage is processing, necessary to gain the preset result. During the photo shoot, we often create other materials like backstage photos and videos.

1

Il lavoro che sta alla base di una brand image comincia durante una sessione di brainstorming, durante la quale viene elaborato il concetto che sta alla base dell’immagine. In questa fase si analizzano la missione, la visione e il claim aziendali contenute nel piano marketing, per trarne gli spunti utili all’elaborazione dell’idea di partenza.
2

Una volta individuato il concetto alla base della brand image si passa alla fase di organizzazione.
Se l’immagine prevede l’utilizzo di modelle e modelle svolgiamo dei casting contattando le agenzie e valutando le migliori soluzioni tenendo conto di vari fattori: le capacità espressive dei modelli, la loro visibilità in rete, il rapporto qualità prezzo.
3

Inoltre scegliamo le location più adatte per la realizzazione dello scatto e ci occupiamo di reperire tutto il materiale di scena necessario.
4

Una volta che tutto è stato definito, procediamo alla realizzazione dello shooting fotografico. Segue poi la fase di elaborazione, necessaria per raggiungere il risultato che ci siamo prefissati. Durante la realizzazione del servizio fotografico vengono spesso creati altri materiali come fotografie e video di backstage.