To best manage available capacity, increase revenue, and increase the profitability of a hotel, yield & revenue management is the optimal tool. Here’s how our strategy for the Hotel Weingarten looked like.
Scale up strategy
The “Scale up strategy” represents a process consisting of modules in which the elements are not sequentially but interactively designed, making the strategic path robust, exhaustive and sustainable.
Marketing means focusing a worldview
Marketing, for us, does not only mean selling a product, but creating a vision with which people could identify themselves. Therefore, we do not communicate facts about brands and companies we work with, but we tell their stories. Because, by means of these stories, we come into contact with people and share our world vision with them.